Skatell's Jewelers was opened in Greenville SC, nearly 60 years ago, in 1964, by Tony Skatell and his wife, Helen. All four of the children carried on the family tradition and followed in their parents footsteps, achieving degrees in the jewelry industry. Tony's youngest daughter, Beth, opened her own store in Spartanburg SC in 1996, and proudly owns and operates the Spartanburg store today. Beth, along with the knowledgeable team of Designers at Skatell's Jewelers has continued to carry on the tradition of offering beautiful, quality one of a kind hand made jewelry for every customer and every price-point.

Huge selection, value, and customer satisfaction have been the foundation of this prominent Up-state jewelry destination, and will be for generations to come!

A History of Excellence

For nearly 60 Years, Skatells Jewelers has been one of the most trusted names for creating fine quality custom jewelry and offering competitive prices on Certified Diamonds in the Carolina's. We are a well-established, Family-Owned Jewelry Store that has grown with our community from a small store to a multiple brand jewelry retailer. We have served generations of families as their trusted jeweler for brilliant diamonds, beautiful fine jewelry, state of the art custom designs, and expert jewelry repairs. A family tradition since 1964, with each independent store owned by family members.

Skatell's legacy includes a commitment to give back, and donates a portion of all sales to Alzheimer's research and St. Judes research, which both causes hold dear to Beth, who is still operating and working here in Spartanburg. Beth's strong work ethic and her industry knowledge for over 43 years, have led her to form strong lasting relationships with some of the world’s most exclusive diamond cutters, elevating this "small" Spartanburg jewelry store to a prestigious regional destination jeweler. We are proud to be the Only jewelry member in the upstate, of the largest exclusive independent buying group in the industry.

At Skatells Jewelers, our mission has always been a tradition of trust, high ethical standards, knowledge of our jewelry products and services, competitive pricing and value to our customers.

Today, our family-owned-and-operated business is considered by customers around the world as their preferred choice for purchasing diamonds, designer brands, custom creations, and fine jewelry. Now, three generations of Skatell family members have had the pleasure and honor of helping several generations of customers celebrate some of the most important events of their lives.

Skatells Jewelers is honored with custom jewelry design specialists on staff, with a full Jewelry Service Department. We are proud to be state-of-the-art in terms of new and cutting edge jewelry technology and equipped with the latest in jewelry fabricating and customization tools. We also offer a Lifetime Warranty for all your jewelry purchases.

Our philosophy today is the same as when the first Skatell store opened in 1964: that you are completely satisfied and in love with the jewelry you purchased here or any jewelry repair our master jeweler has fixed for you.

We invite you to meet our Diamond experts here in our store, and see why generations of customers have made Skatell’s Jewelers their trusted jeweler for life.


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All Skatells Jewelers products come with the service and quality upon which we have built our reputation in the Upstate since 1964. Service after the sale is equally as important as the sale itself. At Skatells Jewelers, our staff has the latest training in all aspects of jewelry, diamonds, and gemstones.

Expert Jewelry Repair

We have expert jewelers on site for repairs, watch batteries, casting, and custom design jewelry. Our jewelers are highly trained professionals with experience in stone setting, ring sizing, rhodium plating, and goldsmith work. Our shop is equipped with state of the art laser welding technology that allows us to do jobs that other jewelers cannot do. Custom jewelry design, jewelry repair.

Full Custom Designs

Have old scrap gold you don't wear anymore.We have all the equipment necessary to carve and cast any ring that can be imagined or drawn. Our 3-D Cad Cam System is state of the art! Most of our custom piece starts as nothing more than an idea or dream from a customer and then we bring that dream to life in the form of the perfectly designed piece of fine jewelry. Have an engagement ring you cannot find a band to match up? Come in and we can make you a band that will match perfectly.

Best Price | Diamonds Direct

We partner with some of the largest diamond suppliers in the industry, having built strong relationships that have grown over 40 years. By purchasing our diamonds directly from trusted source suppliers, we can pass the savings of our buying power on to our customers with over 100,000 loose Diamonds available on our homepage.


Skatells Jewelers guarantees you full satisfaction and value for your money. We are obsessive about quality. We deal with the finest manufacturers across the globe that follow the highest standards of workmanship. We inspect every piece of jewelry and makes sure it follows our strict internal standards of quality control. Our approach makes it possible to offer our customer ultimate satisfaction from every perspective, be it precious metal casting, stone setting, polishing, finishing, style & designs or before & after sales services. No question is too insignificant. You will receive personalized service and you can expect our strict attention to every detail.

We personally select each piece of jewelry, diamonds and gemstones in our cases. Since we sell only what we ourselves carefully selected and inspected, we have unrivalled quality control. At our store you can compare different pieces side by side, see, feel and appreciate the difference quality makes.

Why Shop Us

The Skatell's Difference

Skatell’s Jewelers is not your typical jewelry store. Sure, you’ll find all the latest fashions from top designers and our exclusive Skatells' line, but at Skatell’s, our huge inventory is just part of the selection. Since we’re a manufacturing jeweler, we can offer services other retailers can’t. Here’s an overview of the unique and convenient services we offer which make us anything but typical. A Neighbor You Can Trust Buying jewelry is all about trust. You can trust us because we are an active part of your community. We support local charities and volunteer our time to support local causes. We are here for you and your neighbors and will serve you above and beyond what a corporate business would because we know that word of mouth is the lifeblood of a local business. Make sure when you have a good experience, you tell your friends too!

Growing With You

As we get older, we sometimes get larger too. We will make sure your jewelry grows with you by resizing your rings and adding links to bracelets, necklaces and watches. If you become very successful later in life, you may want to upgrade an engagement ring, without replacing it, by adding a match to your original center diamond and a larger center diamond between them. Our relationship with you will last a lifetime. In fact, for many families, it stretches for generations.

Individual Style

In a world where mass production and volume retail is becoming more common, many people settle for cookie-cutter jewelry. Volume retailers order every style by the thousands. You’ll see anything you buy there over and over, even when you travel to other towns. But when you buy from us, you can choose styles that have been hand selected just for your individual taste. In fact we keep individual customers in mind when we go on buying trips and may select something just for you. You will receive individual service that you can never get from a huge corporation that buys in bulk for all its stores.

Not Just a Face in the Crowd

You are important to us: as a friend, a neighbor, and an individual, not just another face in the crowd. We will remember your anniversary and will even know which style your spouse tried on during a recent visit. And we will help you build a wardrobe that works: we can suggest some earrings to match a necklace you bought last year. When you take a big step in your life, like getting engaged or celebrating the birth of a child, we understand how important it is to make the moment match the emotion and can help you personalize your purchase.

Care & Cleaning

Not only do we care about you, but we care about your jewelry too! Cleaning rings, bracelets, necklaces, and earrings keeps them beautiful. Bring in your rings every year or two to have the prongs checked to make sure that you never lose a gemstone. We offer this as a free service to customers. When your jewelry looks good, we look good too! Only a local jeweler cares to make sure that your jewelry stays beautiful forever...

Competitive Pricing

You might be surprised at how competitive we can be. We belong to a powerful buying group which multiples our buying power by hundreds of stores so we can negotiate excellent values on the jewelry we select for you. We travel far & wide to buy our diamonds direct from the source and choose each diamond we sell for maximum beauty and value. Don’t be fooled by the deceptive 80 percent off offers that clog your mailbox: we offer you honest value every day.

Professional Advice

When you buy at a chain store or a mass merchant, the person behind the counter might have sold auto parts or ice cream the week before. When you buy from us, you will get good advice from a professional, someone who eats, breathes and sleeps jewelry. We have gemological training, read professional journals to keep up to date, travel to trade fairs and seminars and learn all about the products we offer. We can help you be an educated buyer and choose the jewelry that is just right for your lifestyle.

Authorized Dealers

We are an authorized dealer for all the brands we carry. This is especially important for watch brands, since grey market watches are often not covered by warrantees. In fact, they might even be fakes! The makers of respected brands know that we will stand behind their products with the right kind of product education and after-sales support. As an authorized dealer, we also have access to the latest, most in-demand styles of the season. Make sure the brand you buy is legitimate by buying it in our store.

Attention to Detail

We personally selects each piece of jewelry and gemstone in our cases. We don't sell jewelry from some central warehouse. Since we sell only what we ourselves carefully select, we have unrivalled quality control. When a mass merchant buys thousand of items, often deliveries are only spot-checked. Since we care enough to look carefully at every jewelry piece before buying it, shouldn't you? If you buy from a website or from TV, the piece you receive may not be what you are expecting. At our store you can compare different pieces side by side, see the difference diamond qualities make, and also try on jewelry before you buy.

Designs of Your Dreams

If you're not getting what you want, we can find it or make it for you. If it’s something simple, you might find it in the catalogs from our preferred suppliers and it can be special ordered for you. And we also offer custom jewelry, with your choice of design and gemstones. You can remake an old piece that you don’t wear or make your jewelry design a reality; it’s up to you, let us making your jewelry dreams come true.

Our Pride and Joy

At Skatell’s we love to make unique and wonderful jewelry for our valued customers. Our talent and technology gives us almost unlimited capabilities, we can make practically anything imaginable - from the mold to the casting to the final setting and polishing, we do it all right here. We can even take an intricate drawing, or any drawing for that matter, and transform it into an elaborate masterpiece. And since it’s from Skatell’s, you’ll know you’re getting top quality and value at a great price. Don’t hesitate to contact us with your ideas.

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